Connection Group
Brand Development and Design Firm
For Brands Who Inspire Change
Connection Group is a Michigan-based brand design firm specializing in integrative marketing solutions for women-owned businesses, and professional service organizations throughout the United States.
Our chosen creative space is a schoolhouse originally built in 1917 that served as a worship space for many years. We enjoy filling the sacred and creative space with laughter, creative brainstorming and 4-legged friends. As a dog-friendly workplace you may hear a few barks in protest when you call in – or even a bit of snoring – promise it is only the dogs asleep on the job around here though! The rest of us are busy providing brand design, responsive websites, graphic designs and print and digital campaigns for our customers.
Our Mission
To deliver affordable and effective brand design and strategic campaign solutions for print and screen that will increase awareness and connections for our customers.
Our Core Values
Connection – to work as a team and partner with our customers to create design and branding solutions that increase connections
Creativity – to invent, experiment, grow, have fun, and break rules. and always be thinking of new, inventive, creative solutions
Collaboration – to enjoy working together, and partner with quality vendors and ideal customers
Communication – to listen and communicate clearly, honestly, frequently in all media and in all circumstances
Canines – to stay grounded, we laugh, pet, walk, water, and feed our most loyal team members.
Our Value Proposition
Our work is designed with a creator’s mind and an artist’s eye. By providing strategy, assets, and tactics that connect Connection Group aims to simplify marketing. We are committed to lifting up women-owned businesses and all of the organizations that choose to team with us.
Our Philosophy
There is a deep link between culture, creativity, and community. It is with this philosophy of “all things being connected” that Connection Group was launched. It is the connections in life that enhance our lives. Our relationships with nature, design, work, family, friends, co-workers, customers, hobbies, love, and spirit are intentional, deep, and all-inclusive. By communicating what your brand believes and stands for, you will reach your ideal audience. The stronger the belief the stronger the connection.
Our Purpose
- to help make the world a better place
- to help build relationships
- to help define your message
- to help create brands
- to help design your image
- to help you and your business succeed
- to help build thriving communities
- to help local and global humanitarian causes
- to help increase inclusiveness and diversity
- to help lift women
- to help create a peaceful planet
- to help reduce pollution and environmental waste
