About Connection Group
Increasing connection is our purpose, graphic design is our talent, creating memorable and effective brands is our mission.
Connection Group is an integrative brand design and website design firm specializing in digital design and print solutions for small businesses, higher education, and member-based organizations. Our passion is to help companies and organizations meet their business goals with high-quality, award-winning branding design and brand care.
Connection Group is a women-owned business certified by WBENC and Great Lakes Women’s Business Council. As a nationally certified WBE and WOSB firm, we are committed to joining in fostering growth for diverse, minority, and women-owned businesses.
Success in business starts with connections.
Our chosen creative space is a schoolhouse originally built in 1917 that has served as a worship space for many years to a variety of denominations. We find it to be a sacred and creative space that we enjoy filling with laughter, creative brainstorming, and 4-legged friends. As a dog-friendly workplace you may hear a few barks in protest when you call in – or even a bit of snoring – promise it is only the dogs asleep on the job around here though!
The rest of us are busy providing websites, graphic designs, and marketing solutions for a variety of customers. From manufacturing firms, service companies, authors, professional speakers, and coaches, along with many member-based associations, local unions, and customers in the e-commerce and retail sales space we are forever inspired with new challenges.
In 1997, we opened our doors as Connection Graphics, LLC to offer print and graphic design services in Lansing. Within the same year, we expanded to serve customers in Grand Rapids, Kalamazoo, Charlotte, Michigan, and all points between, all out of a small building north of Grand Ledge, Michigan. Our passion for custom logo and brand design naturally moved us into website design and brand marketing. As we evolved and offered more digital and brand marketing services our we changed our name to Connection Group to better reflect the totality of our services.
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Brand development, responsive websites, graphic designs, brand campaigns, and branding visuals including logo designs, print collateral, digital graphics, campaign promotions, advertising, and brand messaging are our core services.
Connection Group not only enjoys delivering marketing and design in Lansing, but we also work with small businesses locally in Grand Rapids, Lansing, Okemos, Kalamazoo, and Charlotte, Michigan and all of the southeastern, western Michigan and mid-Michigan areas. We develop and manage branding, internal communications, product print manuals, and packaging for Michigan manufacturers. Connection Group provides design and project management for higher education and nonprofit organizations throughout Michigan.
We also continue to serve small businesses and provide a la carte services including:
- responsive website design
- print marketing materials
- logo design
- digital advertising campaigns (PPC – Google Adwords, social media / Facebook Advertising and more)
- brand consultations (digital and in-person locally)
- website audits
- trade show booths and exhibit
- digital marketing campaigns
- publication design including digital magazines and lookbooks
Lift your small business above your competition
Choose award-winning branding and design for your print and digital brand marketing solutions. For over two decades custom graphic design, responsive website design and brand development have been sought nationwide by travel indsutry brands, professional speakers, authors, coaches and manufacturers.
- Women-Owned businesses -Logos, capability statements, programs, and website designs
- Professional Speakers -one sheet designs and complete press kits, custom logos
- Self-Publishers – logos, websites, original book cover designs for authors and professional book design
- Coaches – programs, digital courses, presentations, logos, websites, and more
Reference and samples available.
Connect with us to reach your small business goals for branding and design in Lansing, Michigan, and throughout Michigan, and the United States.
Barleigh
Director of Customer Service
Roscoe
Human Resources Manager
DeSoto
Chief Security Officer
Our Team
Connection Group is on a mission to support women-owned businesses by creating original design and content that inspires positive action.
For over two decades CG staff has gained in-depth experience developing engaging public and private branding solutions. Connection Group offers guidance for the most cost-effective and creative solutions available to achieve maximum results. Serving a diverse clientele of governmental entities, large corporations, and manufacturers to start-ups and non-profits, our clients extend across Michigan, the United States, and Canada. Our project team understands a fresh, cohesive brand that connects the product, purpose, culture, and target audience is just as important for small organizations to achieve as it is for large corporations and governmental entities.
We are a team of marketers, graphic designers, programmers, and business leaders who connect creative concepts with innovative solutions. Our clients are spread across the United States, Canada, and in every region throughout the state of Michigan with a focus on brand development and design in Lansing and Grand Rapids, Michigan.
The Connection Group team has enjoyed collaborative exchanges that have resulted in increased traffic and brand awareness for our customers. We work in person or digitally, to gain a complete understanding of each industry, audience, and project goal. Together we develop strategy, messaging, and visual signatures that are adaptable to each organization’s culture, audience, and goals.
As ambassadors for your brand, we consult with you to develop custom, affordable, solutions to enhance and promote your brand. We may suggest marketing automation, social media marketing, lead generation campaigns, pay-per-click (PPC) internet advertising, traditional print marketing, or advertising. First, we get to know you, your ideal customer, and your goals, and then we get to work. As we keep abreast of new strategies, products, and techniques we keep your brand on the cutting edge.
As creative problem-solvers, you can count on us to:
- provide attention-grabbing branding, print, and web designs
- deliver solutions that clearly communicate the value of your brand
- provide personalized attention to understand your business
- design customized solutions for timely and tangible results.
- develop a visual signature adaptable to each stage of your company’s growth
FREE 15-Minute Consultation
Not sure where to start? We also provide marketing and brand consultations. This collaborative exchange will result in a customized strategy that is designed to fit your timeframe and budget. We can handle one or all parts of your marketing goals. We understand that entrepreneurs and small businesses have limited marketing budgets. Take the key first steps to take to reach your target audience effectively and affordably.
For Brands Who Inspire Change
Our work is designed with a creator’s mind and an artist’s eye. By providing creative design, strategy, and tactics that connect, Connection Group aims to improve your brand awareness. We are committed to lifting up women-owned businesses and all of the organizations that choose to team with us.
