Branding
Connect your company’s values, style, and culture. A memorable brand quickly, intuitively, differentiates your business.
We combine eye-catching imagery with compelling messages that connect your brand philosophy with your company goals. Your Connection Group brand design specialists engage with your company to develop imagery and roadmaps designed to connect your ideal customers.
Brand Services
- Brand Design
- Brand Research and Analysis
- Brand Visioning and Messaging
- Brand Guidelines and Standards
- Logo Design
- Brand Identity – Stationary
- Collateral Design
- Brand Consultations
Our Goal
Each purchase of your product or service is made by an individual. Maybe a buyer at a Fortune 500 company chose you from your capability sheet. Maybe your e-commerce website had the perfect gift for a picky teen, or your packaging stood out on the grocery market shelf. We build brands that connect with people. We get to know your business so that we can design brands that connect with YOUR people.
We believe we must connect as individuals, as neighbors, as a community, to bring in all facets of a brand. Connection Group brand design simplifies your marketing by providing all the assets and content you need for success.
Are you ready for branding that makes an impact?
Connect with us for a complimentary 15 minute consultation
We’ll answer your branding questions, take a peek at what you have going on, and talk to you about how your brand can stand out.
Branding Services
Select a service below for more information
Distinguishing your brand through recognizable symbols, icons, colors, and style to help you stand out.
Every touchpoint of your brand is your chance to make someone connect and lead them to a sale. From the very start to finish, visuals, messaging, placement equal brand strategy for professional businesses.
We spend time understanding your goals, your industry, your competition, and how it relates to your current positioning
Whether your business is just starting up or your organization is ready to re-brand we start with reviewing what is true. What are the trends in your industry? What is your target market responding to? What is working currently and what needs to be improved? Starting with this step helps to connect the past and the present with the organization’s vision.
What does your brand stand for? What do you want your customers to think of when they think of your organization?
Every touchpoint of your brand is your chance to invite people to connect and lead them to a sale of a product, service, event, course, etc. From start to finish, visuals, messaging, and placement defines what your brand stands for sets you apart from the competition in your market.
Establishing consistent visuals, colors, layout, and messaging helps build brand recognition.
Brand guideline documents contain specifications for the corporate logo, icons, and visuals. Colors formulas, fonts, placement of the visuals in relation to other elements, etc. are included. These standards are set to build consistency and professionalism within the organization and everywhere the corporate branding is featured.
Your logo or seal is the most recognizable element of your brand.
Through creative design and a clear understanding of your brand, we design a custom logo that helps distinguish your visual brand. Whether you are refreshing an existing logo or desire an identifiable mark for a new product, service, or event a new logo will be the eye candy your audience will remember.
Corporate Identity starts, but doesn’t end with your business card.
Other leave behind pieces beyond a dynamic and memorable business card include company stationery. Letterhead and envelopes designed that incorporate your branding standards communicate professionalism. Organizations may also choose to include thank you cards, note cards, employee identification cards, labels, signage, and more.
Support sales and marketing with sales tools for current initiatives.
Sales sheets, Capability Statements, Brochures, and Presentation Kits help clarify product and service capabilities clearly. Brand collateral is especially helpful when an organization has multiple products and services offerings. Creating a template and packet can highlight features, benefits, costs, and more into a consistent format to help prospects and customers understand, compare, and increase knowledge.
Have you changed product or service offerings? Has your market or industry changed since your last brand refresh?
We will take a look at your current product and services offerings, review your existing brand assets and take note of your brand culture. With these insights, we can provide professional input. Do you need complete re-branding from your tagline, logo, and website or will a brand refresh help get you back on track with your goals? Our recommendations consider your strategic planning, financial resources, and culture.
Connection Group is on a mission to help medium and small businesses connect with their target audience.
We are a team of marketers, graphic designers, programmers, and business leaders who connect creative concepts with innovative solutions. Our clients are spread across the United States, Canada, and in every region throughout the state of Michigan with a focus on brand development and design in Lansing and Grand Rapids, Michigan.
