About Us
Big on Design, Small on Hassle
At Connection Group, we make branding easy. Our passion is creating eye-catching, effective designs that help small businesses, higher education, and member-based organizations shine. From logos to websites, print to digital, we craft solutions that bring your brand to life. Plus, as a women-owned business, we love supporting diverse, minority, and women-led companies.
Design with Purpose & Connection
Creative Spaces & Canine Co-Workers
Connection is at the heart of everything we do—connection to people, nature, and ideas. We believe that great design isn’t just about aesthetics; it’s about meaning, trust, and impact. Inspired by the beauty of the natural world, we craft visuals that tell your story, strengthen relationships, and inspire action. Sustainability matters to us, and we strive to reduce our global footprint while helping businesses grow with intention. associations, local unions, and customers in the e-commerce and retail sales space we are forever inspired with new challenges.
We started in a small cottage in Grand Ledge, Michigan and thrived for many years in a charming 1917 schoolhouse that previously was a worship space. It inspired years of creativity, laughter, and the pitter-patter of four-legged office mates. In 2021, we transitioned to home offices—where our furry friends still “help” (you might hear a snore or bark in the background when you call).
Our Story & Services
Founded in 1997 as Connection Graphics, LLC, we quickly grew beyond Lansing to serve businesses across Michigan. As our services expanded into digital branding and marketing, we became Connection Group. Today, we provide:
Logo design & branding
Responsive website design
Print & digital marketing materials
Trade show & exhibit displays
Digital magazines & publications
A Small but Mighty Team
Connection Group has streamlined to focus on what we do best. Founder Connie Sweet leads the charge, collaborating with expert partners as needed. With over two decades of experience, we’ve helped businesses—from startups to large corporations—stand out with compelling branding.
Let’s Connect!
Looking for standout branding and design? Whether you’re in Lansing, Grand Rapids, or beyond, we’re here to help. Reach out and let’s create something amazing together!
Not Sure Where to Start? Let’s Chat!
We offer a free 15-minute consultation to help you find the right path for your brand. Whether you need a complete new brand or just a little guidance, we’ll work with you to create a plan that fits your goals, timeline, and budget. We know small businesses have limited resources, so we focus on smart, effective steps to connect with your audience—without breaking the bank. Let’s start building your brand today!
Need a Quick Design Fix? We’ve Got You!
Sometimes, you just need a little help—whether it’s polishing a social media post, updating a flyer, or creating a simple logo tweak. We offer small-scale design support to get you what you need, fast. No project is too small, and we’ll work with you to make sure it fits your brand, timeline, and budget. Let’s tackle that to-do list together!
