Brand Care
Brand Care services allow small businesses and busy departments to take marketing and design off of their lists and focus on what they do best.
We start by creating a branding or promotional strategy based on your annual goals. This strategy will help determine what tasks to implement. Is your goal to increase your brand awareness in social channels or lead people to your web store? Want to capture emails, secure appointments, increase webinar attendance? Depending on your goals we will recommend the tactics to get you there.
Monthly Brand Care
Perks include:
– You are our first priority
– We get to know you and your business
– All your brand support & marketing in one place
– Dedicated Project Manager
– Strategy Development to improve and impact your business
STARTER
Brand Care Package
$750 per month
12 Month commitment
An entry level care package designed for start ups and small businesses. This one is for you if you understand the importance of consistent exposure for increased recognition and expert positioning. Because you are laser focused on making money and building business you know you need experts to care for these pieces.
- Brand Marketing Plan for Digital Content
- 1 Blog Post or News Article Per Month
- Optimize Blog Post with on-page SEO
- Social Media Publishing – Basic
- Lead Magnet with Landing Page per quarter
- Quarterly Newsletter
- Search Engine Index Submission
- Google Analytics Reports
- 10+ Add-on Brand Service Options
PROFESSIONAL
Brand Care Package
$1,200 per month
12 Month commitment
A mid-level care package designed for professional service firms and mid-sized businesses. This one is for you if you are ready to ramp up web traffic and lead new customers into your sales funnel. Because you and your team are laser focused on delivering to your existing customers you know consistent marketing support from experts will help to increase exposure and leads.
- Brand Marketing Plan for Digital Content
- Content / Editorial Calendar
- 1 Blog Post Per Month
- Optimize Blog Post with on-page SEO
- Social Media Publishing – Advanced
- 1 Lead Magnet with Landing Page per quarter
- Monthly Newsletter
- Search Engine Index Submission
- Google Analytics Reports and Quarterly Review
- 10+ Add-on Brand Service Options
EXECUTIVE
Brand Care Package
$2,200 per month
12 Month commitment
The executive level care package is designed for member based entities and mid-sized businesses focused on more aggressive marketing goals. This one is for you if you are offering marketing activities such as events, courses, programs, or product and service sales campaigns. You need expert design and digital support to develop trouble-free tools your customers and prospects can use with ease.
- Brand Marketing Plan for Digital Content
- Content / Editorial Calendar
- 2 Blog Posts Per Month
- Optimize Blog Post with on-page SEO
- Social Media Publishing – Advanced+
- 1 Lead Magnet with Landing Page per Month
- Monthly Newsletter
- Search Engine Index Submission
- Google Analytics Reports
- Monthly report and review call
- 10+ Add-on Brand Service Options
Ready to Connect?
An onboarding fee is applicable for all new Care Package orders. The fee includes:
- Kick off meeting, digital or in-person when applicable. We get to learn more about your brand, your company, your buyer persona, the phases of your customer journey and your goals
- An audit of existing website and brand assets
- Brainstorming of initial digital content ideas and campaign development
- Establish project leads and client communication flow
- Responsive website with a CMS (WordPress Website / SquareSpace / WIX)
- Blog platform
- Email Service Provider (Mailchimp, Constant Contact, etc.)
- Social Media Account(s) ( Business page accounts, Facebook, Instagram, etc.)
- Google Webmaster Tools or other Search Engine Tool account
We can help set up all of the above if you do not have them in place currently.
Please contact us in advance for time, pricing and recommendations.
Brand Care can be adapted to any business – large or small
Brand Care Packages range in cost from $750 – $2200 Monthly
Let’s set up a time to talk about your business goals and how our Brand Care packages can help you achieve them. Each Brand Care package is customized for each organization’s goal and budget. We can dedicate 3 hours to 50 hours per month to define and strengthen your brand’s competitive advantage depending on your size and desired outcomes.
Brand Care Options Include:
- brand asset design
- brand standards guidelines
- social media management
- blog writing and optimization
- website content updates
- e-mail marketing
- product campaign: design, development, implementation
- service campaign: design, development, implementation
- event campaign: design, development, implementation
- workshops, webinars, and course design
- workshops, webinars, and course campaign design, development, implementation
- e-commerce management – new product listings, automatic purchase alerts, etc.
- design for print – postcards, brochures, programs, etc.
- lead generator creation
- website lead funnels
- SEO for website
- Website care – hosting, plug-in management, backup, etc.
For Brands Who Inspire Change
Our work is designed with a creator’s mind and an artist’s eye. By providing strategy, assets, and tactics that connect Connection Group aims to simplify marketing. We are committed to lifting up women-owned businesses and all of the organizations that choose to team with us.
