2022 Digital Marketing Playbook
Now is the time to set your business up for success in 2022.
Social media can be hugely overwhelming for small businesses. Armed with a month-by-month strategic marketing tool, you and your team can be intentional and consistent about how you are promoting your business.
What we hear from fellow small businesses:
“I had planned to send an email out this month…”
“I know social media works best when I post regularly but,…”
“My brain is so fried, I can’t think of anything to post right now…”
“I can’t worry about marketing, I have a business to run…”
If any of these are you, you need to build structure into your marketing.
Digital marketing calendars are used successfully in professional service companies as well as product-based companies.
A structured approach helps direct conversations to promotions aligned with your goals. Keep your team organized and stay on top of your goals while staying connected to your customers.
Stay connected with your customers and meet your 2022 Business Goals with a Structured Digital Promotion Calendar
What you’ll get:
Virtual Brainstorming Session
- Talk to us about your business goals
- Talk to us about your current and ideal customers
- Talk to us about your products or services
- Talk to us about how you want your brand positioned
- • Help Identify Key Goals for 2022
Digital Promotion Strategy for the entire year
Actionable Promotional Tactics to support your Goals
- Identify the best digital channels for your company and target audience
- How many platforms, post frequency
Promotions assigned to each month or each quarter
- Each aligned with your product, service, and goals
2022 Digital Calendar Template
- You and your team can run your social media yourself and reuse the template and prompts year after year*
Content Promotion Techniques
- Recommendations for Email promotions
- Ideas for Lead Generators/Website Downloads
- Blog post topics
- Recommendations for applicable Events / Courses / Webinar
Helper/Starter Posts
- U.S Holidays
- #hashtags and keywords applicable to your industry
2022 – the year to get a handle on your social media
- Social media is a huge opportunity to create a bond with your customers
- Increase brand awareness for your service or product.
- Have an ongoing conversation with your customers helps build trust with your audience.
- Staying nimble and responding to posts, questions, comments and reviews about your brand is critical to brand management.
- Be proactive and get insights from your clients through surveys and polls
We can be the bridge to your customer
Let’s get you a comprehensive digital marketing playbook for 2022. A calendar that outlines monthly promotions that is aligned with your business goals and targeted to your audience.
Have more questions?
Give us a call or shoot us a message and we can schedule a quick consult.
Are you ready to feed your blog and social media pages like a champ?
Add-ons Available with Purchase*:
Do you prefer a turn-key digital marketing plan?
Maybe you don’t have the time or the expertise to write and schedule posts or design graphics to support your monthly promotions effectively. We can help with that too!
Let’s set up a consultation. We can identify the specific platforms and the frequency of posts within a price point that works for you.
- Tri-Weekly Post Creation – includes copy and graphics, you schedule the post with copy and graphics we provide, and you have full management of your accounts.
- Daily Post Creation – includes copy and graphics, you schedule the post with copy and graphics we provide, and you have full management of your accounts.
- Social Media Management – Select Number of Posts (tri-weekly / daily, etc.) – includes copy and graphics, WE post and manage your accounts. You and your team maintain access and admin privileges and can post and respond to customer comments and questions if you desire as well.
Social Media Graphic Bundles*
Ready to use in your chosen social channels. All graphics are created with your company brand colors, logos, and messaging. We can create graphic files in Canva or Adobe Spark that are editable. You will have templates that offer endless options for creative, branded digital graphics for years to come.
10 Original Branded Digital Graphics / Templates = $185*
*Add-on pricing is only available with the purchase of the Digital Marketing Calendar. Please contact us for ala carte pricing. Please contact us if you would like pricing for individual services.
