Branding Campaigns

Taking Corporate Brands from Good to Great

Brand design and development isn’t just about your logo, website, brochure, or Facebook business profile. Your brand is the source of a promise to your customer. It’s really all about making sure that everything you do as a company has a coordinated message and look and feel. Graphically, that means creating a logo, choosing a corporate color (or colors), a typeface, and often a photo or illustration style. Content-wise, it means honing in on the key points of your brand promise and marketing message to clearly and concisely, and compel your target audience to act. Taking the steps to establish a consistent message and image will pay off with customer loyalty, vendor confidence, and employee pride.  

Brand marketing campaigns are designed to increase brand exposure, awareness and recognition as well as promote your product or service.

• Consultation – online or in person
• Develop brand promise
• Create Tagline / Brand Message
• Design Logo / Graphic Design services

• Create Identity Package – letterhead, business cards, etc.
• Copywriting – for print materials, websites / online content
• Design and develop website

• Design and print brochures, sell sheets, one sheets, etc.
• Establish social media Presence
• Maintain brand messaging on all marketing channels

Print Campaign Marketing

Direct Mail Marketing with Every Door Direct Mail®

Connect to customers where they live with custom-designed print pieces to increase brand recognition or promote a product, service or event. Reach your local audience with postage rates averaging 20¢. Large Flat Mail pieces including oversized postcards – with or without coupons, oversized brochures, full menus, etc.

Connection Group specializes in implementing integrated marketing solutions. This means we can help you determine if the USPS Every Door Direct Mail® (EDDM®) campaign is a good fit for your business.

Digital Marketing Campaigns

Small Business Digital Marketing

Small business digital marketing (also known as online marketing or web marketing) strategies combine a variety of digital channels to market your products and services.

Your website is one component of your digital marketing. Bringing visitors to the website requires digital marketing. Online promotions including those that incorporate contests, giveaways, discounts, exclusive memberships, etc. benefit from a mix of the above channels. Integrated small business digital marketing can help organizations stand out in a competitive market. Designed correctly a digital campaign can capture attention and guide the customer through the sales journey.

Your digital marketing campaign components will consider what product or service you are promoting and where to reach the audience you are targeting.

Components of Small Business Digital Marketing:

• social media marketing
• inbound marketing
• email marketing
• websites – landing pages

• web content
• videos
• SEO
• digital advertising
• podcast nd other meida advertising
• apps
• SMS (text messaging)

The use of multi-channel communications helps to capture a larger segment of your target audience.

Connection Group can customize a digital marketing solution for you. We’re a local digital branding firm that gets results with small budgets. Connect with us today to discuss your business goals.

Social Media Campaign Marketing

How are you doing with Social Media Marketing?

Are you starting a new business or launching a new product or service and it’s time to start creating branded social media business accounts?

Have you set up business social media profiles already and need some help adding consistent branding images and professional summaries? We can help get you connected. From building profiles from scratch and providing regular updates we can manage all of your social media marketing.

For those who are are comfortable posting updates, we can create a strategic plan and calendar for your social media marketing. Our first step is discovering who your customer is and where they hang out online.

Targeting consistent posts to the platforms your audience uses results in a higher return on your time and budget.

• Business Profile creation including Facebook, Linkedin, Twitter
• Management of your Facebook, Linkedin, Twitter profiles

• Photo/Video Posts
• Regularly scheduled posts and updates
• Contest and Giveaway creation and management

• Blog creation and entries
• Profiles for Twitter, YouTube, Pinterest, Instagram, Tiktok and more
• Digital graphics including infographics