Press Releases

Annual Mid-Michigan Marketing summit – MI MOB Summit

On February 14, 2022   /   Branding - Marketing, Entrepreneurs - Small Business, Press Releases   /   Leave a comment
Tags: , , , , , ,

2022 Mid-Michigan Marketing summit Speaker Connie Sweet Connection Group

Registration is no longer available for the 2022 Mid-Michigan Marketing Summit.

 

Connection Group has been invited to present at the 1st annual Mid-Michigan Marketing Summit on May 7, 2022.  Amy Zander of Zeedia Media marketing agency is the brainchild behind the 1st Annual Mid-Michigan Marketing Summit – affectionately known as the MI MOB Summit. The MI MOB Marketing Summit is a one-day event where Lansing area marketing experts will conduct presentations and workshops on a variety of marketing topics. The event is being held on Friday, May 6, 2022, from 8 am to 4 pm at Royal Scot Banquet Facility located at 4722 W Grand River Ave, Lansing, MI 48906. Connection Group, founder and President, Connie Sweet, is grateful for the opportunity to speak on Logo Design as it relates to brand marketing. Connie will be offering the presentation “Branded in Memory.”

Branded In Memory covers the importance of logos and the role they play in the identification and recognition of your brand.  Although a logo isn’t your entire brand, logos play a leading role in brand recognition. Branded in Memory will cover some of the most frequently asked questions we receive when we are working with our branding customers

Logo FAQs We Will Cover Include:

  • What makes a memorable logo? 
  • Where should a logo be used? 
  • What are the best colors to use for a logo? 
  • When should a logo be revised?
  • Which logos need trademarks?

Connection Group Joins Other Marketing Experts  at the Mid-Michigan Marketing Summit

Along with Connection Group, many other Lansing local marketing experts will be presenting. The target audiences for this event are regional small businesses and non-profit marketers looking to improve their marketing. Plus, other marketing agencies and professionals looking to up their game and network.

The keynote address will be delivered by Amy Zander, owner of Zeedia Media, on the topic of branding. Amy has a unique approach to developing brands. Her brand archetype model helps companies define the specific psychology their business is best suited to. Some of the archetypes include the Mother and the Neighbor. Each is outlined by specific characteristics that businesses can then leverage for their branding messaging, brand marketing, and brand visuals. It’s a pretty cool approach and can really help businesses hone in on their messaging.

Some of the other presentations will be on website SEO, Google Ads, Instagram Reels, Video production, and more. In true mobster fashion, our friend, Paul Schmidt at UnoDeuce Media will be presenting “Picture It!… Sicily 1938.” One of our very favorite printers who Connection Group has worked with for over 20 years will also be in the spotlight. Missey Trudell, Co-Owner of Paper Image Printing Centers will guide everyone with her presentation “How to Make a Brochure That Doesn’t Suck.” You know we love that topic!

Tickets are on sale for $75/person which includes lunch and a full-day access pass to the area’s best and brightest marketing professionals. Purchase your tickets now, they are limited.

The Mid-Michigan Marketing Summit will include prizes ranging from $200 – $5000 in value, including a full rebrand package by Zeedia Media. Connection Group will be giving away a full year of website hosting (value of $240). Several sponsorship levels are available for businesses who wish to maximize their exposure to a room full of up to 250 local businesses professionals as well as exposure on social media, podcasts, and other forms of marketing.

Current sponsors and speakers include Jesse Flores, Missey Trudell, Julie Holton, Paul Schmidt, Brian Town, and more. For additional information about the event, sponsorships, and tickets check out the website.

About the 2022 MIMOB Marketing Summit creator, Amy Zander of Zeedia Media:

Zeedia Media is located in Grand Ledge, Michigan, and is a full-service digital marketing agency. Services include social media marketing, website, and logo design, graphic design, content creation, branding, and podcast production.

Connection Group has worked with Zeedia Media with their Brand Archetype Platform and we have also sought Amy Zander’s wordsmithing expertise for our customers. We highly recommend Amy’s writing expertise, please let us know if you would like a personal introduction. I hope you can join us on May 6, 2022. There may be an option for virtual attendance as the creators look into making a hybrid format available. Be sure to follow the link for tickets for updates if this is a format you prefer. If you’re like us and love the experience of being surrounded by the creative energy of an in-person summit, get your tickets now! They will sell out fast.

Stay connected, we’re here to help.

Back to Top

Connection Graphics is Now Connection Group (CG)

On January 3, 2017   /   General, Press Releases   /   Leave a comment
Tags: ,
Connetion-Graphics-Name-Change-Connection-Group-old-schoolhouse-building

Why change the name to Connection Group after 20 years?

In addition to the award winning graphic design and web design specialties, marketing services have increasingly been added to bring additional value to our customers. As these marketing services continued to answer the needs of an ever changing business climate, customers and prospects consistently remarked that the name did not indicate the many benefits they received.

From administrators, to designers, to writers, to website and app coders, Connection Group staff and contractors are unified in the effort to achieve the highest results in the most efficient manner. We are dependent on each other and appreciative of each others skills and talents. The new name, “Connection Group” better represents the company mission to help customers reach their goals.

How will the name change to Connection Group impact existing customers?

Connection Graphics, LLC will be retained as the corporate name and we will be doing business as (DBA) Connection Group. The name change will not impact established business relationships. Pricing and agreements will not change.  Payments can still be made to Connection Graphics.

Essentially there will only be minor changes to note:

  • new website address is www.connection.group (connectiongraphics.com will be retained also and will point to connection.group
  • new name will be placed on correspondence and marketing items
  • company email addresses will be forwarded from the old address

What else can companies expect from the new Connection Group?

Founder and President, Connie Sweet said “We know small business owners are busy running their business. Keeping their website updated, designing leave behind materials or determining what marketing and advertising methods offer the most value is not an efficient use of their time.” In answer to this challenge, Connection Group has developed affordable packages that combine design and marketing services to keep small businesses current and connected to their customers. From brand design packages to quarterly or monthly website maintenance, customers can select one package, multiple packages or customize packages dependent on their goals.

How will businesses benefit from this change?

Any business, from start ups, to established businesses, large and small can take advantage of new services. With over 20 years of design and marketing experience, Connection Group dedicates efforts to increase brand image and maintain brand presence affordably and efficiently. From logo design to brand and website maintenance, each business message can be streamline to get noticed.

In 2017, Connection Group will update their marketing materials to reflect the name change. To keep clients up-to-date on industry changes and mandates a monthly e-newsletter, regularly posted content to connection.group, social media outlets, and regular published blog posts will help keep customers informed. Sweet says, “The name has changed but the commitment to bring the highest level of service while continuing to stay connected to our customers and the communities we serve remains.”

Back to Top