A copyright is a form of Intellectual Property as are patents and trademarks. Copyrights are the most common form of we encounter in everyday business and personal use. We learned about copyright and plagiarism when compiling our first report for grade school. The same rules apply with internet content.  You research multiple sources to gain an understanding of the subject or a clear visual and then interpret it in you own words or creation. When you add a direct quote or paraphrase content, seek permission and include the credit where it occurs and also at the end.

When you use photos or graphics do your best to contact the original creator to get permission for use and always name the artist underneath the image. We often have customers send us images they have found in Google Images. Unless you have permission to use these visuals from the original artist they are not legal for use in your digital or print marketing pieces. I know Google makes it really easy, one search and you find the most awesome artwork ever! But hands off unless you want to get slapped with a copyright infringement.

If hiring a photographer or a graphic design studio to create original images is not in your budget for small projects, there are other options online… read more on the blog.

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On the Blog…
Can A Small Business Blog Increase Website Visits?
Absolutely! A corporate or small business blog is one of the best ways to share information about your products and services, current events and sales promotions or press your organization has received. A happy accident of sharing this information is that your company blog posts add relevant content to your website which offers a better chance of appearing in search engines such as Google and Yahoo. A third benefit is when you add scheduled corporate blog posts your small business website will get higher marks from the search engines because not only is the content relevant, it is current…Read more…

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Giving Back 
Give A Gal A Lift Promotion
Connection Group is proud to be associated with WISE and the upcoming event and fundraiser for the Grand Rapids, Michigan YWCA. The YWCA works hard to house women (and men) who have experienced domestic violence. The YWCA has a long list of needs but one is particular are new bras for the women they welcome in. Connection Group has developed the Give A Gal A Lift campaign. We designed the logo, printed flyers and posters and distributed a press release to get everyone involved – especially women who are attending the WISE event.
If you are in the Grand Rapids area November 6, 2013, please attend the event to hear how “How Domestic Violence Affects the Workplace” and bring a new bra. If you are not in the area we hope to bring buckets of new bras to the YWCA so please consider sending a donation to Connection Groups. If bins are overflowing the YWCA of Grand Rapids will donate extras to other YWCAs in need. Read more here.
Send donations of any size to: Connection Group – 6976 Windsor Hwy., Potterville, MI 48876

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