Protect Your Brand…
Administrative assistants and sales staff snag logos from the corporate website, change the color, stretch them and use them on everything from brochures to social media profiles. The longer this practice is allowed to continue the more it will cost the company. Soon you have diluted image awareness and your brand is compromised. If this is happening in your company you need to stop it. The best way to start is by establishing and distributing company-wide standards.
Brand guidelines:
About the brand (positioning, key research findings, etc)
- Usage and application
- Specifics (font, color, tagline, trademarks, etc)
- Communication roles and responsibilities – (identify specific staff and departments)
- Support and contacts – (in case there are any questions)
Literature (Correspondence, Web and Print):
- Logo and tagline (colors, size, placement…)
- Color palette (pantone, cmyk, rgb)
- Imagery (photos, illustration style…)
- Typography (fonts, size, color…)
- Applications (Web, print, vehicle…)
- Paper specifications (color, weight, texture)
Your employees meet, greet, and assist your customers in many different ways. They are the face of your brand. Engaging your staff in brand training will build their faith in the brand and send a unified message to your customers and community.
